Eric Ries provides a road map for companies on how to use entrepreneurial principles to achieve transformational growth.” -- Steve Case, former Chairman of AOL Time Warner and author of the New York Times bestseller The Third Wave“The Startup Way is a wonderful decoder ring for those seeking to create, nurture, and sustain entrepreneurial thinking in companies at any size and scale.
Ries provides leaders the right mindset and methods for building big organizations where people work much as entrepreneurs do in the best little startups.” -Robert I.
This is a remarkably useful playbook that every business, government, and nonprofit needs to ignite the spark of innovation and fuel the fire of change.” -Adam Grant, New York Times bestselling author of Originals, Give and Take, and OPTION B with Sheryl Sandberg"My research has focused on what causes established companies to maintain success, and The Startup Way provides practical guidance on how to do just that." --Clay Christensen, Kim B.
Clark Professor of Business Administration at Harvard Business School"The Startup Way creates a vision and blueprint for a new form of management which combines entrepreneurial and general management skills and practices.
The inspirational examples across multiple, diverse organizations show that integrating the highly iterative, experimental mindset and skills of start-ups into established organizations is key to unlocking continuous innovation and sustainable growth…
Provides clear and useful guidance for tackling the toughest challenges.”--Kathy Fish, CTO, Procter & Gamble“To succeed in the Third Wave, an era where technology will disrupt everything from education to healthcare, companies will need new tools and approaches.